6 Amazing Marketing Emails You Should Totally Copy

Even the best email marketers need a little inspiration from time to time! So we’ve scoured inboxes to find awesome marketing emails to inspire your next send. 

Keep scrolling to see marketing emails examples we love and why!

Product Marketing Emails that Rock

1. The Get Stuff Sale from Magnolia Market 

magnolia marketing email marketing example

WHY THIS EMAIL ROCKS:

This email came into our inbox “from” Chip Gaines. Automatically, that grabs some attention. The handwritten text is written by him and in his voice, so it feel authentic. Plus, the GIF of Chip being Chip puts a smile on any Fixer Upper lover’s face. 

TRY IT:

Send an email from the face of your brand. Keep it personal, casual, and friendly. Remember, people love to buy from people! 

2. Rifle Paper Co. Last Call Sale 

rifle paper co good email marketing example

WHY THIS EMAIL ROCKS:

Sometimes a big hero graphic and some product flats are all you need. After all, no one is reading your email word for word, so an eye-catching image like this gets the point across in a flash.

TRY IT

Grab one of our done-for-you email headers in the Shop Pop store to use in your next email. Add some product photos and voila! Your email is done in 20 minutes flat. 


shop ready to use email marketing graphics

3. Baby Shower Inspo from Paperless Post

paperless post good marketing email example

WHY THIS EMAIL ROCKS:

From the adorable GIFs to the friendly text, this marketing email is well-disguised as helpful inspiration you would read in a magazine.

Below the header, the alternating text and image blocks keep the reader’s eye moving down the page, and the well-placed “tips” add a winsome touch.

TRY IT:

Think about HOW and WHY your customers use your products. Use an email to provide extra insight and ideas that would help your customers enjoy more of your products more often. 

4. ban.do Leisure Club Launch

bando good marketing email example

WHY THIS EMAIL ROCKS:

In product marketing emails, it can be easy to overwhelm your reader with too much text. Ban.do uses this clever graphic to explain their unique selling points without being wordy or boring. 

TRY IT:

Use Canva or Photoshop to create a graphic that points out what’s special about your product. 

5. Gift Guide from Everlane

everlane good holiday email marketing example

WHY THIS EMAIL ROCKS:

In gift-giving seasons, everyone is looking for a short-cut. Especially for the people that are hard to shop for. By presenting their products as “most requested” it makes their products seem like a safe bet. 

TRY IT: 

Next gift-giving season, curate a gift guide to make shopping a little easier. Include customer feedback or reviews to add some social proof.

6. Welcome Email from Civic

good email marketing examples

WHY THIS EMAIL ROCKS:

The copy here is what wins the day. It sounds like a real person wrote it instead of a marketing robot. It’s empathetic, short and actually introduces the reader to the brand’s benefits.

TRY IT:

Next time you write an email, try to write like you talk. Use contractions, short sentences, and maybe even sprinkle in some humor. Your audience will appreciate you for it!

Looking for more email marketing design tips? 

Our Mailchimp Design Masterclass will teach you how to build beautiful, effective marketing emails block-by-block. This no-fluff class will make you an email marketing ninja in just sixty minutes. Grab your spot today to start sending better emails! 

mailchimp design masterclass


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